By Jack Perry
A warrior is a person who chooses to operate on a higher level than most others. They are heroic, valiant, and often working for a specific cause. Some of our warriors are the athletes who lead their teams to championship victories, the doctors who spend hours in surgery working to save a life, a fireman running through a blazing fire to save people, sales professionals who blow through their goals, and focused volunteers who raise money for charities. They possess qualities that other people admire , respect, and strive to imitate.
Continue reading " Achieve More as a Warrior; How to Take Your Sales Career Further" »
When you choose your home you are also joining a neighborhood.
Your considerations include:
1. Life Style Choices
- Live in the city
- Live in the suburbs
- Live on acreage
2. House Type Choices
- New or old
- Single family
- Condo
- Townhome
- One or two stories
- Fence or no fence
3. Your Activities
- List the of stores where you shop
- Recreation – parks, golf, tennis, bike, walk
- Health club
- Entertainment – movies, theatre
- Church
- Libraries
- Charities
- Is the neighborhood convenient
- Cultural programs
Continue reading "Choose Your Neighborhood Carefully - Buyer's Series" »
When a home is priced at current market value, it increases the number of showings and the percentage of qualified buyers viewing the property you are interested in buying. If the asking price of a property is listed higher than the current buyers’ opinion of fair market value, there will be fewer potential buyers for the property. If the property is priced below the current buyers’ opinion of market value, it will be exposed to more qualified buyers. It is our objective to help you secure the property at the best price in the least amount of time with the least amount of frustration.
If Asking Price is: 15% Over Market Value It Appeals to: 10% of the market
If Asking Price is: 10% Over Market Value It Appeals to: 30% of the market
If Asking Price is: Fair Market Value It Appeals to: 60% of the market
If Asking Price is: 10% Under Market Value It Appeals to: 75% of the market
Continue reading "Your Pricing Choice - Home Buyer's Series" »
As consumers, most of our choices are based on a need or a want. The classic example of this is “New Car Fever.” You WANT the sleek, shiny, new model with all its bells and whistles. However, the car you NEED looks a lot less sleek but a lot more dependable and practical.
When you are selling your property, you may think you want to choose a friend, relative, neighbor, i.e., A “yes” person who will give you lip service, to represent you as your agent. Over the years, my clients have shared with me their needs that a superior real estate broker must bring to the table:
1. Proven success
2. Excellent credentials – professional education
3. The ability to be a great listener
4. Timely and candid communications
5. Knowledge of the current local market
6. Sharp negotiation skills
7. The ability to fully execute a plan of action
8. A trusted advisor
In this market, the right agent can make the difference.
Continue reading "Sellers – Want vs. Need" »
• Is it the market?
• Is it the house?
• Is it the agent?
• Is it the seller?
• Is it the price?
• Is it the location?
The answer is one, some or all of the above reasons. While each case is different, the result for the owner with the unsold property is usually the same – frustration and lack of direction.
As a property owner, I know how you feel. I have advised new clients who have felt the same way. When they opened their minds and decided to take action, they found new solutions and relationships.
Continue reading "Why Some Properties Just Don’t Sell" »
Why is it that some unfortunate home owners don’t get what they deserve when they list their property for sale? Is it:
- Poor research in the broker selection? Possibly.
- Lack of agreement or accountability? Possibly.
- No defined set of expectations? Possibly.
When a trusted advisor enters into a business agreement, they should guarantee to implement the following criteria with each and every one of their clients.
- Communication: timely, candid and direct.
- Professional assistance: personal attention from a licensed real estate broker.
- Market area changes: current updates on activity and changes in the market area.
- Prompt follow-up: immediate feedback from all property showings.
- Tenacity: a representative that truly carries out their fiduciary responsibilities by representing their clientele with the utmost integrity and honesty.
- Trusted advisor: our clients rely on us as their trusted advisor.
Continue reading "What Clients Deserve from Their Broker When Selling Their Property" »
As a property owner, I understand pricing your property for sale can be an emotional experience. It is a given we all want to sell our property at the highest attainable price to meet our time-frame and financial goals.
As an trusted advisor, yoru broker's adviceto you as their client is to take a big dose of reality when it comes to pricing your property for sale. Why?
Price it Correctly:
• Grab and hold the agent’s attention
• Attract and hold buyer’s interest
• The agent will search for buyers
Price it Incorrectly:
• Experience unfavorable comparisons
• Showing will not attract and generate activity
• Stale listings usually sell for less
• Your showings will make other properties look good

Continue reading "The Importance of The Right Price" »
Defining moments occur in all successful relationships. Some may choose to call it a moment of connection. For a property owner and a broker to connect for a successful and stress-free real estate transaction, you need seven critical elements in the relationship:
1. Timely and candid communication
2. Acknowledgement of the true market value
3. Mutual agreement on a plan of action
4. Commitment
5. Flexibility
6. Respect
7. Trust
Continue reading "A Defining Moment With Your Broker" »
When shopping as a consumer, do you typically choose specific brands? Most of us do. And, why do certain brands consistently earn the biggest market share? Here are seven reasons:
1. Ability to honor their promise
2. Proven consistency
3. Satisfied clients
4. Repeat clients
5. Referrals from clients
6. Trust by clients
7. Meet and exceed client expectations.
Continue reading "The Power of Market Share" »
I don’t know about you, but I have rationalized the value of my property compared to others in my neighborhood. Some of the common and personal rationalizations include:
Our new stone fireplace is warm and inviting
The new hand-painted tiles in our master bath were very expensive
The new custom yellow cabinets in our kitchen match our yellow floor tiles
Living across from the elementary school is convenient because we have young children
While the owner loves their personal improvements, the new potential owner might have a different point of view.
Some people like vanilla ice cream and some like chocolate.
Moral of the story: True value is always in the eyes of the beholder.
Continue reading "Value in the Eyes of the Seller vs. the Buyer" »