Jack Perry's Respect Factor

Achieve More as a Warrior; How to Take Your Sales Career Further

By Jack Perry
 

A warrior is a person who chooses to operate on a higher level than most others. They are heroic, valiant, and often working for a specific cause. Some of our warriors are the athletes who lead their teams to championship victories, the doctors who spend hours in surgery working to save a life, a fireman running through a blazing fire to save people, sales professionals who blow through their goals, and focused volunteers who raise money for charities. They possess qualities that other people admire , respect, and strive to imitate.

Choose Your Neighborhood Carefully - Buyer's Series

When you choose your home you are also joining a neighborhood.

Your considerations include:

1. Life Style Choices 

• Live in the city
• Live in the suburbs
• Live on acreage

2. House Type Choices 

• New or old
• Single family
• Condo
• Townhome
• One or two stories
• Fence or no fence

3. Your Activities 

• List the of stores where you shop
• Recreation – parks, golf, tennis, bike, walk
• Health club
• Entertainment – movies, theatre
• Church
• Libraries
• Charities
• Is the neighborhood convenient
• Cultural programs

Your Pricing Choice - Home Buyer's Series

When a home is priced at current market value, it increases the number of showings and the percentage of qualified buyers viewing the property you are interested in buying.  If the asking price of a property is listed higher than the current buyers’ opinion of fair market value, there will be fewer potential buyers for the property.  If the property is priced below the current buyers’ opinion of market value, it will be exposed to more qualified buyers.  It is our objective to help you secure the property at the best price in the least amount of time with the least amount of frustration.

If Asking Price is:  15% Over Market Value    It Appeals to:  10% of the market

If Asking Price is:  10% Over Market Value    It Appeals to:  30% of the market

If Asking Price is:  Fair Market Value              It Appeals to:  60% of the market

If Asking Price is:  10% Under Market Value  It Appeals to:  75% of the market

Sellers – Want vs. Need

As consumers, most of our choices are based on a need or a want.  The classic example of this is “New Car Fever.”  You WANT the sleek, shiny, new model with all its bells and whistles.  However, the car you NEED looks a lot less sleek but a lot more dependable and practical.

When you are selling your property, you may think you want to choose a friend,  relative, neighbor, i.e., A “yes” person who will give you lip service, to represent you as your agent. Over the years, my clients have shared with me their needs that a superior real estate broker must bring to the table:

  1.    Proven success
  2.    Excellent credentials – professional education
  3.    The ability to be a great listener
  4.    Timely and candid communications
  5.    Knowledge of the current local market
  6.    Sharp negotiation skills
  7.    The ability to fully execute a plan of action
  8.    A trusted advisor


In this market, the right agent can make the difference.

Why Some Properties Just Don’t Sell

•     Is it the market?
•     Is it the house?
•     Is it the agent?
•     Is it the seller?
•     Is it the price?
•     Is it the location?

The answer is one, some or all of the above reasons. While each case is different, the result for the owner with the unsold property is usually the same – frustration and lack of direction.

As a property owner, I know how you feel.  I have advised new clients who have felt the same way.  When they opened their minds and decided to take action, they found new solutions and relationships.

What Clients Deserve from Their Broker When Selling Their Property

Why is it that some unfortunate home owners don’t get what they deserve when they list their property for sale?  Is it:

• Poor research in the broker selection?  Possibly.
• Lack of agreement or accountability?  Possibly.
• No defined set of expectations?  Possibly.

When a trusted advisor enters into a business agreement, they should guarantee to implement the following criteria with each and every one of their clients.

• Communication:  timely, candid and direct.
• Professional assistance:  personal attention from a licensed real estate broker.
• Market area changes:  current updates on activity and changes in the market area.
• Prompt follow-up:  immediate feedback from all property showings.
• Tenacity:  a representative that truly carries out their fiduciary responsibilities by representing their clientele with the utmost integrity and honesty.
• Trusted advisor:  our clients rely on us as their trusted advisor.

 

The Importance of The Right Price

As a property owner, I understand pricing your property for sale can be an emotional experience.  It is a given we all want to sell our property at the highest attainable price to meet our time-frame and financial goals.  

As an trusted advisor, yoru broker's adviceto you as their client is to take a big dose of reality when it comes to pricing your property for sale.  Why?

Price it Correctly:
•    Grab and hold the agent’s attention
•    Attract and hold buyer’s interest
•    The agent will search for buyers

Price it Incorrectly:
•    Experience unfavorable comparisons
•    Showing will not attract and generate activity
•    Stale listings usually sell for less
•    Your showings will make other properties look good

A Defining Moment With Your Broker

Defining moments occur in all successful relationships. Some may choose to call it a moment of connection. For a property owner and a broker to connect for a successful and stress-free real estate transaction, you need seven critical elements in the relationship:

1. Timely and candid communication
2. Acknowledgement of the true market value
3. Mutual agreement on a plan of action
4. Commitment
5. Flexibility
6. Respect
7. Trust

Your Property Can Sell

As a property owner, I know how you feel. You want your property sold, and you want it sold now. At this point, many sellers are tired, frustrated, and about to give up.

There is a way. It is more than simply automatically re-listing your property. This tactic has proven to be unsuccessful time and time again. It is time for a change. What you need is a fresh start from an experienced and proven broker that can help you overcome the obstacles that have hindered your ability to realize your goals and objectives.

 

For your Colorado Real Estate Needs, contact Wade Perry wade@wadeperryproperties.com, or visit his site http://www.wadeperryproperties.com
For your Newport Beach/Laguna Beach/East Costa Mesa home needs including property management contact Matt Perry matt@perrypropertyadvisors.com or visit his site http://www.perrypropertyadvisors.com

The Power of Market Share

When shopping as a consumer, do you typically choose specific brands? Most of us do. And, why do certain brands consistently earn the biggest market share? Here are seven reasons:

1. Ability to honor their promise
2. Proven consistency
3. Satisfied clients
4. Repeat clients
5. Referrals from clients
6. Trust by clients
7. Meet and exceed client expectations.

Value in the Eyes of the Seller vs. the Buyer

I don’t know about you, but I have rationalized the value of my property compared to others in my neighborhood. Some of the common and personal rationalizations include:

Our new stone fireplace is warm and inviting
The new hand-painted tiles in our master bath were very expensive
The new custom yellow cabinets in our kitchen match our yellow floor tiles
Living across from the elementary school is convenient because we have young children
While the owner loves their personal improvements, the new potential owner might have a different point of view.

Some people like vanilla ice cream and some like chocolate.

Moral of the story: True value is always in the eyes of the beholder.